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Purpose: The purpose of Loblolly Writer’s House (LLWH) is to publish, promote, and sell novels of popular fiction created by fiction writer Charlsie Russell

Annual Goal:

Pay for print run of current book thru book sales

Objectives:

Produce a new title each year

Increase print run by 50% (from 2,000 copies to 3,000 copies for new titles)

Strategies:

Distribution Strategy

Self-distribution to Mississippi's independent bookstores and gift shops

Increase sales and print runs to justify approaching wholesalers and distributors at some point (which will make itself known) in the future

Aggressively participate in internet marketing

Pricing Strategy

Median price for books of similar size and genre

Product Strategy

Produce a well-crafted story

Produce a superbly constructed book

Explore e-publishing in conjunction with print publishing

Promotion Strategy

Send advance galleys/advance reading copies (ARCs) to reviewers

Send press releases/ARCs to selected newspapers and periodicals for review and publicity